GET GAME GEAR is built on the following core principles:

• Our Game: Our mission is to provide everyone from first-time participants to professional athletes with the world’s best sports gear, training gear and leisurewear.
• Our playing field: We are dedicated to active lifestyles, sports and wellness.
• Our Ambition: The passion for sports is at the core of our business. Our primary motive is setting and achieving targets and moving beyond our limits in life, business and technology, enabling people to achieve their highest goals in sports and improve their well-being.
• Determined to win: Strong performance is our core value. Financial success enables continuous development of our brands and products. The determination to win encourages a strong work ethic and high-level performance.
• Team spirit: We believe in team spirit and teamwork. We want our team to consist of strong individuals who support our common goals.
• Fair Play: We play by the rules and we recognize and seek to remedy our faults.
• Innovation: The prerequisite for development is innovation, and the prime mover for innovation is to always question the way we do things.